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Privacy policy

Last updated October 2026

Introduction

Fable (“Fable Life Limited”, “we”, “us” and “ours”) is a rent-to-own platform that helps first-time buyers build a deposit while renting the home they intend to buy. We are a limited company registered in England and Wales under company number 11509860, and our registered office is at International House, 36–38 Cornhill, London, England, EC3V 3NG.

This policy explains how we handle personal information in connection with this website, www.fable.homes.

What information we collect and how we use it

When you visit our website

This website does not use contact forms, sign-up forms, analytics or tracking cookies. Our hosting provider, and Google, which supplies the website’s typeface, automatically process basic technical information, such as your IP address, browser type and the pages requested, so that the site can be delivered securely. This is processed on the basis of our legitimate interest in operating a secure website and is kept only for as long as the hosting provider needs it for that purpose.

When you email us

If you email us, we receive your name, email address and anything you include in your message. We use this to respond to your enquiry, on the basis of our legitimate interest in replying to people who contact us. We keep enquiries only for as long as needed to deal with them and to understand the types of questions we receive. If you would like us to delete your email once we have replied, just tell us.

If you go on to use our services

If you apply to become a Fable customer, we will give you a separate privacy notice at that point explaining what further information we need, why, and who we share it with, before any of it is collected.

Cookies

This website does not set any cookies.

Who information is shared with or sold to

We do not and will not ever sell your personal information. We only share it with service providers who help us run this website:

International transfers

Some processing of your personal data, for example by our hosting provider, may involve a transfer outside the UK. Where this happens, we make sure a similar level of protection applies by relying on at least one of the following safeguards:

• the country has been deemed by the Secretary of State to provide an adequate level of protection for personal data; or
• an appropriate legal transfer mechanism, such as the International Data Transfer Agreement or Standard Contractual Clauses with the UK Addendum, is in place.

Your rights

You have the following rights in relation to your personal information. You will not usually have to pay a fee to exercise them, but if a request is clearly unfounded, repetitive or excessive we may charge a reasonable fee or decline to comply.

Access

You can ask for a copy of the personal information we hold about you (a “data subject access request”).

Correction

You can ask us to correct information that is inaccurate or incomplete. We may need to verify the new information first.

Erasure

You can ask us to delete your personal information where we no longer need it, where you have successfully objected to processing, or where we must delete it to comply with the law. We may not be able to agree where we are legally required to keep it, and we will tell you if so.

Restriction

You can ask us to pause processing while we check its accuracy, where our use is unlawful but you do not want it deleted, where you need us to keep it for a legal claim, or while we consider an objection.

Portability

You can ask for information you have given us, which we process by automated means to perform a contract with you, in a structured, machine-readable format.

Objection

You can object to processing for direct marketing, or where we rely on legitimate interests and you believe it affects your fundamental rights and freedoms.

Withdrawing consent

Where we rely on your consent, you can withdraw it at any time. This does not affect processing carried out before you withdrew it.

We may need to confirm your identity before acting on a request. We will respond within one month of receipt, and will let you know if a complex request needs longer.

Making a complaint

If you are unhappy with how we have handled your personal information, please email us first so we can try to put it right. You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint.

Our ICO registration

Registration number: ZB316190
Data controller: Fable Life Limited
Address: 36–38 Cornhill, London, EC3V 3NG
Full details: ico.org.uk/ESDWebPages/Entry/ZB316190

Contacting Fable

For more information about this policy, or to exercise your rights or make a complaint, contact us at privacy@fable.homes.

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Terms of use

Last updated October 2026

Introduction

These terms, together with the documents referred to in them, set out the terms on which you may use our website, www.fable.homes (“our site”). Please read them carefully before you use our site. By using our site, you accept these terms and agree to abide by them. If you do not agree, please do not use our site.

Information about us

www.fable.homes is operated by Fable Life Limited (“we”). We are a limited company registered in England and Wales under company number 11509860, with our registered office at International House, 36–38 Cornhill, London, England, EC3V 3NG.

Accessing our site

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend it without notice. We will not be liable if, for any reason, our site is unavailable at any time or for any period.

We cannot guarantee that our site will operate continuously, without interruption or error-free; it is provided on an “as is” basis. You must not attempt to interfere with the proper working of our site, or to circumvent security, tamper with, hack into or otherwise disrupt it or its supporting systems.

While we do our best, we cannot guarantee that our site will be free from viruses or other harmful code. You are responsible for making sure your device has adequate protection, including anti-virus software.

We may remove, suspend or change our site, or any part of it, with or without notice where we have reason to do so, and parts of it may sometimes be unavailable on a scheduled or unscheduled basis. We will not be liable to you or any third party for any such removal, change, unavailability, suspension or discontinuance. We do not accept liability for any losses or claims arising from any inability to access our site.

Using our site

In using our site and the information on it, you agree that you will not:

• post, disseminate or transmit unauthorised advertising or promotional material, chain letters, junk mail or any other unsolicited mass email;
• omit, delete, forge or misrepresent transmission information, including headers, return addresses and IP addresses, or otherwise disguise the origin of any content;
• impersonate any person or entity, or misrepresent your affiliation with any person or entity;
• withhold or cloak your identity or contact information, or send harassing or threatening messages to others;
• engage in “flooding”, such as ICMP flooding or mail bombing;
• use the information on our site for any illegal, immoral or anti-social purpose, in breach of any applicable law or regulation, or in a way that is or may be damaging to our name or reputation;
• electronically stalk or harass another person; or
• engage in any internet activity that would violate the privacy rights of others, including collecting and distributing information about internet users without their permission.

Accuracy of information

We use reasonable endeavours to make sure the information on our site is accurate, but it is not intended to amount to advice on which reliance should be placed. We make no representation or warranty that any information is accurate, complete or up to date and, to the fullest extent permitted by law, we accept no liability for any loss or damage caused by reliance on it by you or anyone you share it with.

Ownership of rights and intellectual property

All rights, including copyright, trade marks and other intellectual property rights, in our site and its content are owned by or licensed to Fable Life Limited. Any use of our site or its content, including copying or storing it in whole or in part, other than for your own personal, non-commercial use, is prohibited without our written consent. You may not modify, distribute or re-post anything on our site for any purpose without our express permission.

Our liability

The material on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we and third parties connected to us expressly exclude:

• all conditions, warranties and other terms that might otherwise be implied by statute, common law or the law of equity; and
• any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site, or with the use of, inability to use, or results of using our site, any websites linked to it and any material posted on it, including any liability for loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted management or office time, and any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

This does not prevent claims for loss of or damage to your tangible property, or any other claims for direct financial loss that are not excluded by the categories above. Nor does it affect our liability for death or personal injury arising from our negligence, for fraudulent misrepresentation or misrepresentation as to a fundamental matter, or any other liability that cannot be excluded or limited under applicable law.

Information about you

We process information about you in accordance with our privacy policy.

Communications

While we are always happy for you to say hello, please do not send us creative materials, ideas or suggestions unless we have specifically asked for them. This avoids misunderstandings if your ideas are similar to ones we develop. If you do send us suggestions, we will be free to use any ideas, concepts, know-how or techniques in them for any purpose, including developing and marketing products.

Linked websites

We are not responsible for the content of any other websites linked from our site, and a link does not mean we endorse that website or have any association with its operators. We will not be liable for any loss or damage caused, or alleged to be caused, by use of or reliance on any content, goods or services available on linked websites.

Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage or take advantage of our reputation. You must not link in a way that suggests any form of association, approval or endorsement on our part where none exists.

Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.